Business Tips

How to Break Through Your Price Ceiling Forever

Gillian OrtegaJune 10, 20253 min read

Let me ask you a question that might sting a little: Are you charging what you're worth, or are you charging what you think people will pay? There's a universe of difference between those two things. I see so many brilliant, gifted women giving away their genius for pennies because they are terrified to ask for what they deserve. I know, because I was one of them.

When I started my journey, I was a nanny making $20 a week. The thought of charging hundreds, let alone thousands, for my time felt impossible. But I learned a secret that changed everything and built my $59-million empire: **Your prices aren't too high. Your belief in yourself is too low.**

The Core Principle: Your Price is a Declaration of Your Value

Your price tag is not just a number; it's a statement about the transformation you provide and the value you see in yourself. Undercharging is a form of self-sabotage. It tells the world, and yourself, that you don't truly believe in the power of what you offer. When you have the courage to set a premium price, you attract premium clients who are ready for a premium transformation.

The Million-Dollar Framework: The Unshakeable Value Blueprint

1. Price the Transformation, Not the Time

Stop selling hours. You are not a commodity. You are a transformation specialist. What is the outcome you provide worth? What is a saved business, a new level of confidence, or a changed life worth? Price *that*. The result is what they're buying, not your time.

2. Embody the Premium Identity

You must become the person who is worth the price you're asking. I started dressing and acting like a National Sales Director long before I was one. Carry yourself with the confidence of a seven-figure earner. Invest in your appearance, your knowledge, and your mindset. Your energy will attract clients who see your value.

3. Create a "Velvet Rope" Policy

Your high prices are a filter. They are a velvet rope that keeps out the tire-kickers, the doubters, and the energy vampires. Premium prices attract premium clients who are committed, resourceful, and ready to do the work. You are doing your best clients a disservice by letting unqualified people into their space.

Income-Producing Activity (IPA)

This week, I dare you to do something that will scare you. Create a "Diamond Level" version of your current offer. Add two or three high-value bonuses, and then I want you to TRIPLE the price. Write it down. Look at it. Get comfortable with it. Then, your mission is to offer it to ONE person. Just one. You're not trying to sell it; you're training your muscle of courage. You are practicing the feeling of commanding your worth.

Unshakable Belief Close

Stop giving discounts on your destiny. You are a daughter of the King, and you were born for abundance. The moment you stop apologizing for your prices is the moment the world will start respecting them. Raise your prices. Raise your standards. Raise your life. Because when your WHY makes you CRY, you are DESTINED FOR GREATNESS!

Related Topics

#pricing strategy#money mindset#value#business growth
Gillian Ortega

Gillian Ortega

National Sales Director Emeritus, Author, and Founder of the I Can Dream Academy.

With over 30 years of experience building a multi-million dollar empire and mentoring thousands of women, Gillian is dedicated to helping you unlock your potential and achieve the life of your dreams.

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